Packaging

Packaging is something very important in photography.  It's the final part of a great customer experience. Some GR Design & Photography packages come with prints, some prints are gifted for that little extra that clients don't expect.  Clients go out of their way and spend a good amount of money and you should want them to get MORE than they pay for.  Past clients can vouch for the fact that this is what I do, go above and beyond, and this is why they come back.

Here is where being a Graphic Design & a Photographer pays off.  Designing a custom CD and a thank you card when the client opens up their pictures is a great touch.  When your happy client shows off your work, friends are going to ask,"Who shot that? How much did it cost?"  Thats when your happy client hands them the price list you slid in the envelope.  SEO, Facebook, and Instagram are great tools, but I find the most powerful tool in photography marketing is WORD OF MOUTH.   

There is always room to raise your expectations.  If a client spends more than most clients, DO MORE.  USB and USB with prints boxes leave a client speechless. 

When mailing prints, protect them in plastic and a hard baking.  For the finishing touch, wrap it in a bow.

If you found this educational or know someone that can benefit from this please share.