When is the Best Time to Promote Christmas Sessions?
When is the Best Time to Promote Christmas Sessions?
To maximize interest and ensure a steady stream of clients, it's generally a good idea to start promoting Christmas photo sessions several months in advance, usually around September or early October. This allows potential clients enough time to learn about your services and plan their holiday photo shoots accordingly.
Early promotion (September - early October): Announce that you'll be offering Christmas photo sessions and encourage clients to book early to secure their preferred dates. Offer early-bird discounts or special incentives for clients who book during this period.
Mid-season promotion (mid-October - November): Continue promoting your Christmas photo sessions through social media, email campaigns, and other marketing channels. Share photos from previous holiday shoots to showcase your work and create a sense of urgency by reminding clients that spots are filling up fast.
Last-minute promotion (December): Target last-minute shoppers and clients who may have missed your earlier promotions. Offer limited-time discounts or special offers to attract clients who still want to capture memorable holiday moments.
Keep in mind that it's essential to communicate deadlines for clients to receive their photos in time for holiday cards or gifts. By promoting your Christmas photo sessions well in advance and maintaining a strong marketing presence throughout the season, you'll increase your chances of attracting a steady stream of clients and ensuring a successful holiday photography season.
Moral of this story… Start promoting NOW!