Social Media “Leads” are Holding You Back

While scrolling on the typical socials, I’ve noticed a trend: random people blurting out they need a photographer and a bunch of photographers responding. I look at the original post, nowhere does it say where they’re from. Photographers from all over the US and England are responding. I never respond to these posts and neither should you. It’s traffic bait. The person posting just wants traffic. It’s not worth your time.

I would rather you have the proper tools in place so clients come to you. These tips will have quality leads in your inbox:

• Google verify yourself with a Google My Business account. You will pop up in Google searches when clients in your area search for your services.

• Website with keywords. A beautiful website is not enough. If I’m looking for a portrait photographer and nowhere do the words portrait photographer come up on your website, you won’t rank high in a Google search.

• Create! If you do want to stick to social media create. Show your work and talk about the knowledge you have. Don’t waste your time doom scrolling and responding to random, silly, probably negative posts.

Additional tips for leads are networking at business events, paying for ads on IG, TT, FB, or Google ads, being friendly while editing at a coffee shop. You will be surprised where you might get genuine leads from. I assure you, if someone on Threads is actually looking from a photographer, they’re looking for the sucker of the day. You’re better than that.